6 Key Pieces of Information Per Web Page
There are six different pieces of information we are going to need for each webpage. The last three do not actually appear anywhere on the webpage, but are in the code behind it and are used by search engines.
- For all pages except your homepage (which has your domain name as the page name “www.mycompany.co.nz”), the name is important as it affects page ranking (see below).
- We try to make the page name descriptive and matching what you think people will search for e.g. if you sell hair products and are having a page just for shampoo then the page name should be “shampoos” which would then look like www.mycompany.co.nz/shampoos.htm when it comes up.
- Web Page Text Content ~ What is the text you want on the page. This is created in word and needs to be proofed well for mistakes.
- Web Page Photos and Diagrammes – In addition, to the written content we try to include photos and any graphical information or diagrammes that will add to your site’s appeal.
- Web sites with lots of words and not many pictures tend to look drab and may need photos or illustrations to add interest. We can obtain web quality photos to illustrate many different things, so if you do not have any photos don’t worry.
- The important thing is to ensure any photos are high quality as they will reflect on your brand. Go to either www.istockphoto.com or www.gettyimages.com to find downloadable images you can use for your website.
- Title of the webpage – for all pages except your homepage, the title is important in a search. The title may be the same as the content title but where is appears is different (see below).
- A short Description – when you Google or search for information, the short description that comes up about the site is a description that is put into the web page and the search engines look for this to show when you match the search criteria. The page description cannot exceed 150 characters (including spaces).
- The keywords should be put in the order of the most important to least important and listed with a comma between each keyword or keyword phrase. At this point Google will search keywords up to 250 characters (including spaces) but if you have more then list them at the bottom.
- Lets look at an example for Keywords – say you were a café in Mt Eden, Auckland and you were BYO, specialising in organic and vegetarian food, open for lunch and dinner. Then some keywords would be Mt Eden, Auckland, café, vegetarian food, organic food, BYO, healthy, salad, fresh food, restaurant, lunch, dinner, and of course the name of the café… Make sure you have as many keywords in your page content as possible and repeat them often.